Freshub an IKAN Company offers consumers direct access to their grocery retailers of choice from the comfort of their own homes. This unique technology enables consumers to order groceries via natural voice commands, or by simply scanning desired products, transforming any display-enabled connected kitchen appliance such as refrigerators, smart speakers, coffee machines etc. into a voice-controlled shopping assistant.

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Industries we’re here to serve



Open up a virtual storefront at the very heart of consumers’ kitchens

Enable shoppers to instantly add items to their shopping cart from the convenience of their home, with natural voice commands or by scan or touch

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Consumer Electronic

Introduce groundbreaking grocery shopping solutions designed specifically for connected IoT appliance screens

Achieve increased market share via grocers mass marketing your connected appliances, offering consumers differentiating value, and gaining a substantial new IoT media-driven revenue streams

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eGrocery platform

Enhance eGrocery experience by seamlessly connecting your systems to the emerging

Smart Kitchen Expand your reach to where grocery purchasing and replenishment decisions are typically made, to significantly increase online basket-share

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Our Unique Offering

Freshub makes the smart kitchen a reality, and helps transform connected kitchen appliances into retail touch points.

Our leading solution is designed specifically for display-enabled appliances, which it empowers with a fully featured UI offering built-in search, catalog browsing functionality and more. Retail-specific capabilities include rapid barcode scanning, item search, contextual browsing between alternative items, quick and easy navigation among different product categories and add-to-cart. The solution can easily be adapted and tailored to any eCommerce system, to serve as an in-store touch point integrated with retailers’ own shopping list management and coupon redemption applications, all while offering friendly, intuitive and cost beneficial shopper experience.

Who We Are

Freshub is a leading provider of Smart Kitchen Commerce technology. Our solutions bring grocery retailers, appliance manufacturers, and eGrocery and digital coupon providers together, to make the IoT-driven smart kitchen a reality.

We offer consumers direct access to their retailers of choice from their comfort of their homes, allowing them to easily add items to online shopping carts, maintain dynamic shopping lists and clip digital coupons. Our technology enables them to do so via natural voice commands, or by simply scan grocery product’s barcode in front a display-enabled connected kitchen appliances as kitchen screen, refrigerators, music players and smart speakers.


Freshub is driven by a seasoned executive team of renowned professionals with many years of aggregate multidisciplinary experience in technology and in global business, retail and partnership management. We have a proven track record of delivering state-of- the-art solutions that dramatically transform and improve people’s lives, and are all set to do make our mark yet again.

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Iri Zohar
Founder & CEO

A serial entrepreneur and innovator always at the forefront technology, and a world-renowned AdTech industry expert, Iri is a proven authority on startup strategy, business modeling and strategy execution. He has founded, led and completed the successful sale of eXelate and Oridian (acquired by Ybrant), two of Israel’s largest and most prominent Internet companies.

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Gena Minevich

An software development executive with strong multidisciplinary skills, rich programming experience and a proven success record, Gena’s greatest passion is to transform innovative ideas into practical reality. Gena has led software development breakthroughs with numerous hi-tech companies, including Oridian (acquired by Ybrant), RoadData and Progmatix, among others.

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Yamit Keren
VP Finance & Operations

A senior executive experienced with financial management and development of the organization’s strategic goals. A true “people person” who believes in seamless alignment between business objectives and the interests of the individuals. Yamit has a rich and successful history driving productivity and efficiency improvement, and has previously founded and served as COO at Nirox Web Innovation, a leading Israeli online marketing agency.

To secure Freshub’s success, we’ve joined forces with an elite team of trusted advisers, all renowned in their respective domains.

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Avner Sadot
CEO, Nekuda Design

A visionary with years of experience in product design and project management. Previously Avner worked for: Eureka technologies,Keter

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Professor Sunil Gupta
Harvard Business School

One of the world’s foremost authorities on digital marketing and consumer behavior.

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Ruthie Weitz-Leopold
VP Product and Marketing, Somatic

A seasoned marketing executive with more than 20 years of experience, Ruthie has developed quite the reputation for her ability to deliver measurable business results. She has previously served as VP Marketing with some of the world’s largest and most prominent technology vendors, including Amdocs, eglue, Retalix and NCR.

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Kevin Lyons
Nielsen Marketing Cloud

A highly recognized expert in analytics and data optimization. Previously Kevin worked for: x+1],, Harte-Hanks Inc

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Itay Sherman
Founder & CEO,
Itay Sherman Consulting

An entrepreneur and top performing executive with extensive experience in technology development. Previously Itay worked for: power matters alliance, DOTWO, modu

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Ofer Solomon
Chief Computer-Vision Architect, Cognata Ltd

A global expert in computer vision and image processing, Ofer has driven the development of state-of-the-art algorithms modeled after the human brain, enabling machine recognition of visual patterns in real-life environments. Ofer has led the team of scientists behind the computer vision aspects of Israel’s breakthrough “Iron Dome” anti-missile defense system.

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Mike Spindler
Chief Executive,

An inventive technology executive renowned for successfully evolving online grocery shopping from niche science project to legitimate sales channel. Previously Mike worked for: ShelfSnap LLC, Panther Mountain Companies, LLC, Gladson Interactive

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Lisa Kent
Founder & President,
Luminations Group

An experienced CEO and Chief Marketing Officer, with proven strategic, creative and financial management skills. Previously Lisa worked for: netgrocer, Johnson & Johnson, Procter & Gamble - Richardson-Vicks Division

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Danny Westheimer
VP - Retail Global Business Development, FST Biometrics

Danny Westheimer is a highly respected and influential figure in the retail technology industry. With more than 28 years of experience with FST Biometrics, NCR, Fujitsu, IRI and Retalix, Danny brings vast expertise and deep domain proficiency, with a rich track record of close strategic collaboration with a range of key retail brands.

Join Us

We are looking for creative minds to share our vision taking grocery retailing into new directions.

Freshub is one of the most innovative, progressive, yet truly friendly companies tailored to address forward-thinking retailers, appliance manufacturers and digital grocery platform providers who wish to become players in the emerging world IoT.

Contact Us



    Head office

    Chaim Landau 15/10
    Givat Shmuel, 5442456
    077 20 30100

    United States

    Sales & Operations

    2 University Plaza, Suite 100
    Hackensack, NJ 07601
    +1 (551) 230-4030